One day all too soon, we’ll look back at the styles that fashioned photography (both still and moving) in and around ‘The Noughties’.
It’s my guess that the phenomenon known as drop-focus, tilt and shift or perspective control will be seen as one of the main signifiers of the current era.
The Waterfall Project by Olivo Barbieri is a classic contemporary example.
Implemented well, this is an approach I happen to like; I enjoy the feel of the model village often achieved with this method of capture.
For me, at least, it tugs at the childhood heartstrings and seems to instil utopian, feel-good emotions.
So, I thought you might like to share in this particularly fine example—a French ad made to celebrate their improvements and progress on the railways over recent years:
If you fancy seeing big cameras strapped to the front of trains, a bit of green screening (and your French is up to scratch), you might like to see this ‘making of’ video too…